Abstract
The research focused on evaluating the impact of breast cancer awareness Programmes on the prevention of breast cancer amongst Nigerian women. Five research questions guided the study. A survey method which employed a structured questionnaire was employed for data collection from 400 Edo women. The findings showed the inadequacies that characterized the media campaigns on breast cancer in the Edo State. The result revealed that most women had knowledge of breast cancer but the knowledge was not deep rooted. Consequently, most of the breast cancer programmes that were featured in these media campaigns were found to be infrequent and incomprehensive to engender a positive behaviour change in Edo women in observing their breast self examination(BSE) and clinical breast examination (CBE) believed to save lives and reduce mortality rates, without the support of face – to – face campaign. However, radio was found to be the major source of breast cancer information to Edo women as well as the most effective medium for breast cancer campaign due to its widest reach and the efficiency with which it transcends literacy level of the audience. It is recommended that breast cancer programmes be featured frequently and programmes like drama, radio jingles, television commercials and Internet be added to the available programmes while employment of indigenous language be included in the packaging of the progammes. Finally, face – to –face campaign should complement media campaign to reinforce credibility and clarity of media campaign programmes on breast cancer
ABSTRACT
The increase in number of fraud and fraudulent activities in Nigeria and around the world emphasized the need f...
BACKGROUND OF THE STUDY
Small and medium firms, often known as SMEs, provide a significant contribution...
ABSTRACT
This study entitled, “An Appraisal of the Ascertainment of Applicable Law of Torts in Conflict of Laws” aimed at asc...
Abstract
The aim of this study was to examine the perception of cybercrime among Nigerian youths using Caritas University as a study. In...
BACKGROUND OF THE STUDY
Basically, communication touch every sphere of human activity, it informs or...
ABSTRACT
Ficus vallis choudae is a plant widely spread in tropical Africa including Nigeria. It is said to be of value in ethnomedicine e...
ABSTRACT
Water vapour is a very dynamic component of the atmosphere. It greatly influences the atmospheric stabilization mechanism. Hence...
ABSTRACT
This research studies Good Governance and conflict resolution in Anambra state with focus on the U...
ABSTRACT
This is a research work which examine the causes of small-scale business failures in Nigeria&n...
BACKGROUND TO THE STUDY
The term ‘ethnicity’ has its roots in the Greek term ethnos/ethniko...